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Social Pulse · Entertainment · 2022-07-09 12:31 UTC

@ATRightMovies: Star Wars, Jaws and the box office congratulation tradition

There's a tradition of film directors and studios congratulating each other for beating their box office records. A THREAD. 1/11: In 1977, when STAR WARS beat Jaws to become the highest-grossing mo…

Likes52.5K
Reposts9.8K
Replies196
Author followers929.3K
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All The Right Movies ✓ @ATRightMovies

There's a tradition of film directors and studios congratulating each other for beating their box office records. A THREAD. 1/11: In 1977, when STAR WARS beat Jaws to become the highest-grossing movie ever, Steven Spielberg took out the below ad for George Lucas in @Variety https://t.co/dvjAjS9143

♥ 52.5K↺ 9.8K💬 196 on X ↗

Part of the conversation: Star Wars, Jaws and the box office congratulation tradition

@ATRightMovies posted the same thread opener three times, in 2022 and 2023, saying film directors and studios have a tradition of congratulating each other for beating box office records. The post says that in 1977, when STAR WARS beat Jaws to become the highest-grossing movie ever, Steven Spielberg took out an ad for George Lucas in @Variety. The 2023 version drew 131.3K likes and 25.7M views, while the 2022 versions drew 52.5K and 45.5K likes.

Why it mattersThe thread is the most-liked Entertainment content here, showing lasting appetite for film history and rivalry stories.

Other posts in this conversation

All The Right Movies ✓ @ATRightMovies

There's a tradition of film directors and studios congratulating each other for beating their box office records. A THREAD In 1977, when STAR WARS beat Jaws to become the highest-grossing movie ever, Steven Spielberg took out the below ad for George Lucas in @Variety 1/11 https://t.co/ieN7FaN5qi

♥ 131.3K↺ 18.9K💬 339👁 25.7M analysis →on X ↗
All The Right Movies ✓ @ATRightMovies

There's a tradition of film directors and studios congratulating each other for beating their box office records. A THREAD. 1/11: In 1977, when STAR WARS beat Jaws to become the highest-grossing movie ever, Steven Spielberg took out the below ad for George Lucas in @Variety https://t.co/SrHMiJ3EVW

♥ 45.5K↺ 7.4K💬 141 analysis →on X ↗

How it compares

Likes vs the rest of the feed14 top Entertainment posts on 2026-10-23
likes: This post 52,456, Entertainment median 42,353, Entertainment top post 109,207This post52,456Entertainment median42,353Entertainment top post109,207

This post ranks #5 of the 14 highest-engagement entertainment posts AgentFlare tracked on 2026-10-23, with 1.2× the median likes. See the full Entertainment briefing.

How this page is made. Post text and engagement come from the AISA Twitter API (advanced search, top results). Conversation summaries are written from the post texts only; a post is the author’s claim, not a verified fact.

Sources & citations

  1. @ATRightMovies on X 2022-07-09 12:31 UTC
  2. AISA Twitter API